Xiaohongshu
“Little Red Book”
Xiaohongshu has become one of the most popular apps among Chinese international students. Compared to WeChat, Xiaohongshu is a much smaller social media channel.
The user demographic is also very skewed toward female and top-tier city users and is ideal for cosmetics, health, beauty, fitness, tourism, education related brands.
Benefits
We help brands to grow and expand customer base through Xiaohongshu!
Great Platform.
Xiaohongshu is a great platform for brand marketing and creating awareness just liked in Instagram.
Optimization.
Posts need to be optimized with hashtags, music, and emojis. It is the most effective way to drive traffic and convert sales.
Extensions.
Brands should also consider launching their own store or Mini Program to drive e-commerce sales and/or loyalty programs.
